Industry News
Due to the traditional Chinese complex about wood products and the living habits for hundreds of years, the idea that "hard is better than soft" has become a deep-rooted concept for many people. For a long time, hard beds such as palm, slats, and wooden boards have dominated the Chinese civilian mattress market. With the global integration of the consumer market in recent years, the product categories of the Chinese mattress market have become increasingly rich, and internationally popular soft mattresses such as latex, springs, and inflatable beds have begun to appear in the Chinese market. The concept of "sleep health" has been mentioned more and more in recent years, and the relationship between mattress quality and sleep health has also received more attention. In addition to the improvement of sleep-related consumer awareness, modern consumers are also changing their purchasing behavior patterns, and more and more consumers like a "one-stop" shopping experience. Most mattress products are sold separately from bed frames, which means that consumers need to go to different places to buy beds and mattress products, which greatly reduces convenience. Therefore, furniture manufacturing companies have launched mattress products that match beds for sale together, which does meet the "one-stop" shopping needs of many consumers in terms of user experience.
At the same time, the increase in demand has also expanded the market share of mattress products, allowing more and more furniture companies to join the competition in the mattress product market. Many furniture manufacturing companies have opened their own mattress production lines. For example, brands such as Baiqiang, Huari, Qumei, which focus on furniture, and Iris, which specializes in soft furniture, have begun to produce or sell mattress products. For a long time, few furniture brands have produced both bed frames and mattresses. Although some industry insiders are optimistic about this model and believe that furniture brands can bring one-stop shopping convenience to consumers by selling self-produced mattresses, another voice points out that the professionalism and technological content of mattress products are much higher than those of panel furniture. Whether the professionalism of manufacturing processes and production methods can make the produced mattress products achieve the desired comfort remains to be further observed.
The China Mattress Industry Status Survey Analysis and Development Trend Forecast Report (2023 Edition) released by the Industry Research Network believes that in the field of mattress manufacturing in my country, the industry concentration is low and the gap between enterprises is obvious. Most of my country's mattress companies are small and medium-sized enterprises. Although the total number is large, the professionalism is uneven. There are both professional mattress manufacturers and companies that mix mattresses, furniture, bedding and other businesses, and there are also primary processing factories that do not have product design capabilities. The emergence of a large number of production enterprises has intensified industry competition. There are large gaps in mattress companies in terms of scale, technology, capital, and especially in brand promotion. There are only a handful of national mattress brands.
The "China Mattress Industry Status Survey Analysis and Development Trend Forecast Report (2023 Edition)" is based on authoritative data from national authoritative institutions and mattress-related associations and other channels, combined with the environment in which the mattress industry is developing, and conducts research and analysis on the mattress industry from multiple perspectives, from theory to practice, from macro to micro.
The "China Mattress Industry Status Survey Analysis and Development Trend Forecast Report (2023 Edition)" has rigorous content and detailed data. It helps mattress industry companies accurately grasp the development trend of the mattress industry and correctly formulate corporate development strategies and investment strategies through a large number of intuitive charts.
The China Mattress Industry Status Survey Analysis and Development Trend Forecast Report (2023 Edition) released by the Industry Research Network is one of the important decision-making bases for mattress industry companies, related investment companies and government departments to accurately grasp the development trend of the mattress industry, understand the competitive landscape of the mattress industry, avoid operating and investment risks, and formulate correct competition and investment strategic decisions.